Ginch Gonch

Last Sunday, Ginch Gonch, the world’s coolest underwear brand, participated in “Au Coeur de la Mode” (translation: In the Heart of Fashion), Farha Foundation’s by-yearly designer sale to raise money for HIV/AIDS research and those affected by the disease.

This was the wieners second event with the foundation this year, the first of which was the “Ca Marche” fundraising walk. See below for a pic from “Ca Marche”, and a short video from the sale this Sunday.

If you are interested in donating to this cause or woould like more information on the Farha Foundation, visit their website.

Last week, Ginch Gonch’s Director of Shmoozing & Carousing, Rebecca, went down to New York City with Suzie, the Director of Temptations & Affiliations, to visit some of their favorite stores. Fun was had by all but more fun was had by one individual in particular.

Our man Glenn, the Men’s Manager at Macy’s Herald Square, was such a Ginch enthusiast that he agreed to strip down to his Pink Piggy Wiener Eaters underwear in front of his entire morning staff after an early morning meeting. We were this close to packing him in our suitcases and bringing him back with us, but we didn’t think he’d be able to breathe through the bubble wrap.

Here is Glenn, Ginch clad and coffee in hand with his team at Macy’s.