Ginch Boutique Report

December 17, 2009 at 15:20 · Filed under Media Coverage ·Tagged

We love it when the fashion boutiques that carry our underwear keep us updated on how much fun they  have covering their customers’ behinds and we wanted to share their creativity with you.

RIOT, Rock & Roll themed boutique, cafe, & bar

Riot boutique is a unique concept store on the island of Malta in the Mediterranean that was opened by a Canadian who refused to brave yet another cold winter shlepping through slush on the streets of Montreal. 

Zoe, the store’s owner, set up her dream boutique with a cafe and fully stocked bar. Martinis while shopping anyone?

 

 

PHAG (Philadelphia Home Art Garden), Fashion, furniture & design boutique

Jason, PHAG boutique owner and designer housewares guru, is encouraging his customers to give the gift of Ginch this winter.  He got such a kick out of the Ginch Gonch Banana Guard that we gave him that he is giving them away as a free gift-with-purchase to his customers that buy Ginch Gonch underwear at PHAG during the holidays.

We really love the meaning Jason ascribed to the name of his store. Using a definition from the Urban Dictionary, he explained to us that PHAG is “an individual who proudly thrives to thwart oppression and negative stereotypes”. How great is that? 

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Heatin’ it up on the Hill

December 17, 2009 at 11:52 · Filed under Media Coverage

Some people will always think of long johns as those god-awful white synthetic things your mom made you wear. You know, those yucky under-pants that sag in the ass and make you look like you are wearing a diaper? 

Well, thanks to Ginch Gonch you’ll never have to endure that kind of humiliation again. We are saying “No More!” to the old, boring thermal pants that we all hate, and have created the funkiest and most colorful long johns you have ever laid your eyes on! 

These bad boys are perfect for rocking out next to the fire after a day of intense skiing or snowboarding, and will make your après-ski experience that much more fashionable. 

 

You can buy Ginch Gonch long johns online at www.ginchgonch.com 

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Ginch Gonch & Banana Guard Protect your Valuables!

December 11, 2009 at 11:46 · Filed under Events, Miscellaneous ·Tagged , , ,

What do you get when you combine a plastic banana protector with the world’s funkiest underwear brand?  The answer is one happy, well-protected banana and a unique holiday gift.

This holiday season, Ginch Gonch is teaming up with Vancouver-based Banana Guard to offer a special gift-with-purchase promotion to customers who buy three pairs of underwear or more online.

Some might ask themselves what exactly is a Banana Guard? The item in question is a rather funny looking colorful plastic device that bears an uncanny resemblance to an adult toy but serves the practical purpose of protecting your banana from being crushed in your lunch bag on your way to school or work. No one likes a bruised banana and Banana Guard has introduced a solution to this problem that has been plaguing people since they have been carrying around the sweet, meaty fruit.

Ginch Gonch is known for its cheeky, outside-of-the box marketing campaigns and ‘Live Like a Kid’ philosophy.  The Banana Guard cross-promotional campaign fits perfectly with Ginch Gonch’s corporate culture. “We felt that our partnership with Banana Guard has allowed us to communicate the Ginch Gonch philosophy of protecting your planet, health, food and valuables, while simultaneously making people laugh and offering them a practical, complimentary product that they otherwise may not have discovered on their own”, said Ginch Gonch CEO and Director of Dollars and Sense, Naomi Ronn.

The promotion will begin today online at www.ginchgonch.com and in selected North American retail outlets while Banana Guard quantities last.

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Get a hole in one!

December 7, 2009 at 15:31 · Filed under Media Coverage, Miscellaneous, People ·Tagged ,

Ginch Gonch is always working hard to reinvent itself and its designs, but this time we can thank our favorite adulterous celebity golfer, Tiger Woods, for giving a new depth of meaning to our classic argyle briefs, appropriately named: Tiger’s Wood.

At 10 exposed extra-marital affairs and counting, gossip columnists and celebrity bloggers alike are asking themselves how he found the time. Here at Ginch Gonch, we have a more important question: What was Tiger Woods wearing under all of those boring, loose-fitting golf pants?  What a shame it would be for all of those fresh eyes to have befallen a pair of boring tighty whities or blah grey boxers. 

In fact, it appears that so many women have seen him in the buff, that we are tempted to design a pair of underwear just for him…come to think of it, we already did! Get yourself and your partner the perfect post-modernist holiday gift, Tiger’s Wood Ginch Gonch fundies, in-stock and available now at www.ginchgonch.com.

For Him

 

For Her

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Submit your pic!

December 7, 2009 at 14:40 · Filed under Media Coverage

You have exactly one week left to submit the sexiest, the most provocative, the most awe-inspiring photo of yourself in your favorite Ginch Gonch underwear for our Be a Star modeling contest.

The contest is open to guys and girls alike, and the winner (chosen by a panel of Ginch judges as well as influenced by popular vote online) will be featured in a Ginch Gonch photoshoot and win a year’s supply of the funkiest underwear in the world!

For contest details see the Be a Star site here. 

 

 

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