Ginch Boutique Report

We love it when the fashion boutiques that carry our underwear keep us updated on how much fun they  have covering their customers’ behinds and we wanted to share their creativity with you.

RIOT, Rock & Roll themed boutique, cafe, & bar

Riot boutique is a unique concept store on the island of Malta in the Mediterranean that was opened by a Canadian who refused to brave yet another cold winter shlepping through slush on the streets of Montreal. 

Zoe, the store’s owner, set up her dream boutique with a cafe and fully stocked bar. Martinis while shopping anyone?



PHAG (Philadelphia Home Art Garden), Fashion, furniture & design boutique

Jason, PHAG boutique owner and designer housewares guru, is encouraging his customers to give the gift of Ginch this winter.  He got such a kick out of the Ginch Gonch Banana Guard that we gave him that he is giving them away as a free gift-with-purchase to his customers that buy Ginch Gonch underwear at PHAG during the holidays.

We really love the meaning Jason ascribed to the name of his store. Using a definition from the Urban Dictionary, he explained to us that PHAG is “an individual who proudly thrives to thwart oppression and negative stereotypes”. How great is that? 

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