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LMAO Japanese Style

There is really no need to preface this posting with anything except to say that all three of these videos are completely insane and beyond hilarious.

Stay tuned for the launch of Ginch Gonch’s I LOVE TOKYO collection Monday, March 22nd, 2010.

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This morning I woke up, put on my Ginch, dyed my eyebrows pink, and jumped into a one-piece neon-green bubble wrap leisure suit.

I’m officially obsessed.

In the spirit of our upcoming I LOVE TOKYO collection, Ginch Gonch has promised to share an interesting aspect of Japanese culture with you daily. It’s now day 3 and we proudly present to you a snapshot of one of the coolest and crazyest aspects of popular culture in the land of the rising sun, Harajuku style.

There’s more to Harajuku than Gwen Stefani and her Seven dwarves (yeah…we know there are 4 but it sounds funnier this way). This youth subculture sees hundreds of teenagers congregate near Harajuku Station in Tokyo every Sunday to show off their unique fashion sense in the most outrageous way. 

Harajuku styles has many sub-categories from “Ganguro” to “Gothic Lolita” and has been going strong since the 1980s. We’re not too sure what they put in the cool-aid over there, but whatever it is, we want in.


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Domo arigato Mr. Roboto

It is now Day 2 in our 7-day countdown to the launch of our I LOVE TOKYO collection, and the Ginch Gonch wieners have discovered yet aother cool thing about Japan: vending machines!

We’re not talking about your regular ole’ run-of-the mill soda pop dispenser, we’re talking about buying fresh vegetables, DVDs, alcoholic beverages, warm meals, underwear, porn mags and even live lobsters in these bad boys.

Japan is a vending machine free-for-all with more machines per capita than any other country in the world. The only thing that could be cooler than dinner and a movie for a handful of change on the sidewalk is access to your favorite Ginch, street-side, in one of the coolest cities in the world. 

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Pokin’ Pocky

In anticipation of Tokyo Fashion Week and Ginch Gonch’s upcoming launch of the I LOVE TOKYO collection next Monday, March 22nd, the wieners will be sharing something cool and Japanese with you on a daily basis.

To kick-start the countdown, we would like to pay homage to one of our fave Japanese delicacies, Pocky (pronounced “pock-ee”), mini pretzel sticks dipped in chocolate.

These yummy cookies are offered in dozens of shapes and sizes to please a variety of tastes. Epicurious flavors are so sexy they’re almost Ginchy and include: banana, coconut milk, almond crush café au lait, melon, chestnut and tsubu-tsubu kiwi (not sure what this last one means but we slipped it in there ’cause it sounds cool). 

Pocky also offers gender-specific cookies such as “men’s bitter chocolate”. Now guys across the globe can stuff their faces with long, slender, chocolate-dipped sticks in public without being too concerned about compromising their masculinity.

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The Ginch Gonch wieners recently returned from their bi-annual pilgrimage to wonderful Las Vegas for the MAGIC fashion trade show. The focus of the trip was of course to engage in tom foolery and ballyhoo of the highest degree, and as per this objective, the wieners succeeded beyond anyone’s wildest imagination.

Our models practiced their catwalk skills as Ginch Gonch beach balls ricocheted off craniums from all corners of the convention center. A makeshift bowling alley was created in the center aisle of the show and fun was had by all.

Of course, when there was time between having too much fun and taking in the surrounding eye candy, the GG wieners did try to get a little bit of work done by previewing their exciting new I LOVE part II  underwear and loungewear collection for fall/winter 2010.

Below is a little taste of what the MAGIC show, and the city, was all about for us this time around.

Long live debauchery!


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Up close & personal with Ginch Gonch’s designers

Meet Eric, Ginch Gonch’s brillitantisimo Art Director (also known as the Director of Noodles and Doodles), and his sidekick slash superstar graphic-designer Annie, the official Director of Squigglies and Wigglies. We asked them a few “brief” questions about the madness that goes into designing some of the coolest underwear in the world.

What did you do before Ginch?

Eric: I used to go commando quite a bit. Now I put pants on.

Annie: Bank robber, dinosaur breeder, Nascar driver, key master (keys open doors), U.N. delegate, dude rancher, astrophysicist, avatar….you know the usual hobbies before you settle into something serious.

What’s the thing you love most about covering people’s privates with your designs?

Annie: I love the idea that people wear what I created. It’s amazing to know that people chose my designs to cover their fronts and backs! I put a lot of thought, love and secret sauce (wine) into creating my babies. It is always a compliment to see a positive reaction to my work.

Eric: My designs have big gaping holes in them!

Describe the fashion industry in one word.

Eric: Clueless

Annie: Onion

What do you consider inappropriate behavior in the workplace?

Eric: White Jockeys. And I don’t mean the little dudes on horses.

Annie: Acting normal, whatever that is. The reason why we come up with such fun stuff is that we are far from normal! We act crazy in this place:  people running around in their undies, company powwows where people have wrestling matches, cock fights…You know, the usual.

Name one object you can’t live without.

Eric: The steering wheel on my car. My liver is pretty important too.

Annie: My bed. How else do you expect me to recuperate from a day of madness at the Ginch head office?

Who has more fun: kids or grownups?

Annie: Grown-ups who are kids at heart ‘cause we have the best of both worlds. We still  love to play, we are still marveled at all the cool stuff that is out there but we make money and are responsible for ourselves. Clearly I don’t have any children yet…laugh.

Eric: Grownups for sure…Helllooo…SEX!

Who is your favorite designer?

Eric: Levi Strauss. He’s deceased now I hear.

Annie: I would have to say Stefan Sagmeister, the world-renowned graphic designer. Everything he comes up with is brilliant and meticulously thought out. He is an amazing conceptual designer and a great inspiration to me.

How many dates before the horizontal hustle?

Eric: I might as well tell you now. I’m easy.

Annie: Did you say drinks or dates? Ah forget it, a lady never tells.

What’s the weirdest thing you ever did for Ginch Gonch?

Annie: Oh my, it would take a few paragraphs to explain that incident! Let’s just say there was a naked guy, a camera, and me. Enough said.

Eric: No comment.

If you had to choose between one (and death is not an option); William Shatner or Bill O’Reiley?

Eric: My homey…Will S.

Annie: Go Team Shatner!

Anything else we should know about you?

Eric: I just farted.

Annie: I like long walks by the beach, horseback riding and dinner by candlelight. Nah just kidding…I like intelligent and fun design, enjoying my life and, oh yeah, underwear!

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I LOVE Collection Launch!

Attention fashionistas and fellow underwear enthusiasts, Ginch Gonch is proud to announce its much-anticipated new 2010 collection, I LOVE.

I LOVE is all about the things, people and places that get our hearts beating faster and our adrenaline pumping harder. Ginch Gonch’s cheekiest collection yet, this limited-edition underwear & loungewear line for guys and girls will be showing you new love monthly with 12 different themes that will get you groovin’ to the likes of the late, great, Teddy Pendergrass. Get them as they hit the shelves and collect them all!

Show that special someone how you feel by taking care of their privates and yours with the gift of Ginch this Valentine’s day. Available now are the first underwear styles from I LOVE GIRLS and I LOVE BOYS, made for both ladies and gents in typical Ginch spirit.

There are only a couple days left to order them online in time for Valentine’s day delivery. In the USA, you must place your order before February 3rd. In Canada, order before January 31st to ensure pre-sweet-lovemaking day delivery. Click here to SHOP.


Stay tuned for upcoming I LOVE collections: I LOVE LONDON & I LOVE TOKYO coming soon…

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