Archive for People

Dinah Shore Week 2010

Ginch Gonch’s girl DJ Beau just sent us some pics of her and her friends in their undies at girlbar Dinah Shore week in Palm Springs.

The oestrogen-powered music festival touts itself as the “greatest women’s week on earth”, and this year’s 20th anniversary week featured artists such as DJ Samantha Ronson, Kelly Rowland and Kelis among other legendary ladies.

Ginch Gonch underwear for girls at

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Up close & personal with Ginch Gonch’s designers

Meet Eric, Ginch Gonch’s brillitantisimo Art Director (also known as the Director of Noodles and Doodles), and his sidekick slash superstar graphic-designer Annie, the official Director of Squigglies and Wigglies. We asked them a few “brief” questions about the madness that goes into designing some of the coolest underwear in the world.

What did you do before Ginch?

Eric: I used to go commando quite a bit. Now I put pants on.

Annie: Bank robber, dinosaur breeder, Nascar driver, key master (keys open doors), U.N. delegate, dude rancher, astrophysicist, avatar….you know the usual hobbies before you settle into something serious.

What’s the thing you love most about covering people’s privates with your designs?

Annie: I love the idea that people wear what I created. It’s amazing to know that people chose my designs to cover their fronts and backs! I put a lot of thought, love and secret sauce (wine) into creating my babies. It is always a compliment to see a positive reaction to my work.

Eric: My designs have big gaping holes in them!

Describe the fashion industry in one word.

Eric: Clueless

Annie: Onion

What do you consider inappropriate behavior in the workplace?

Eric: White Jockeys. And I don’t mean the little dudes on horses.

Annie: Acting normal, whatever that is. The reason why we come up with such fun stuff is that we are far from normal! We act crazy in this place:  people running around in their undies, company powwows where people have wrestling matches, cock fights…You know, the usual.

Name one object you can’t live without.

Eric: The steering wheel on my car. My liver is pretty important too.

Annie: My bed. How else do you expect me to recuperate from a day of madness at the Ginch head office?

Who has more fun: kids or grownups?

Annie: Grown-ups who are kids at heart ‘cause we have the best of both worlds. We still  love to play, we are still marveled at all the cool stuff that is out there but we make money and are responsible for ourselves. Clearly I don’t have any children yet…laugh.

Eric: Grownups for sure…Helllooo…SEX!

Who is your favorite designer?

Eric: Levi Strauss. He’s deceased now I hear.

Annie: I would have to say Stefan Sagmeister, the world-renowned graphic designer. Everything he comes up with is brilliant and meticulously thought out. He is an amazing conceptual designer and a great inspiration to me.

How many dates before the horizontal hustle?

Eric: I might as well tell you now. I’m easy.

Annie: Did you say drinks or dates? Ah forget it, a lady never tells.

What’s the weirdest thing you ever did for Ginch Gonch?

Annie: Oh my, it would take a few paragraphs to explain that incident! Let’s just say there was a naked guy, a camera, and me. Enough said.

Eric: No comment.

If you had to choose between one (and death is not an option); William Shatner or Bill O’Reiley?

Eric: My homey…Will S.

Annie: Go Team Shatner!

Anything else we should know about you?

Eric: I just farted.

Annie: I like long walks by the beach, horseback riding and dinner by candlelight. Nah just kidding…I like intelligent and fun design, enjoying my life and, oh yeah, underwear!

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Get a hole in one!

Ginch Gonch is always working hard to reinvent itself and its designs, but this time we can thank our favorite adulterous celebity golfer, Tiger Woods, for giving a new depth of meaning to our classic argyle briefs, appropriately named: Tiger’s Wood.

At 10 exposed extra-marital affairs and counting, gossip columnists and celebrity bloggers alike are asking themselves how he found the time. Here at Ginch Gonch, we have a more important question: What was Tiger Woods wearing under all of those boring, loose-fitting golf pants?  What a shame it would be for all of those fresh eyes to have befallen a pair of boring tighty whities or blah grey boxers. 

In fact, it appears that so many women have seen him in the buff, that we are tempted to design a pair of underwear just for him…come to think of it, we already did! Get yourself and your partner the perfect post-modernist holiday gift, Tiger’s Wood Ginch Gonch fundies, in-stock and available now at

For Him


For Her

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No More Tighty Whities Contest Winner!

Ginch Gonch is proud to announce the winner (or shall we say, “wiener”) of the draw for a year’s supply of Ginch Gonch underwear. The contest was part of this summer’s NO MORE TIGHTY WHITIES campaign whereby Ginch Gonch had passers-by on the street sign a petition against boring tighty whities, blah boxers and granny panties.

The happy winner happen’s to be a hansome young model called Danny who was more than happy to pose for a couple shots wearing his new, colorful, Dumper Dude Ginch.

Keep your eyes opened for upcoming contests and promotions. You too could be this sexy.

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Introducing the newest member to the Ginch Gonch team: Yunus (pronounced “eunice”). He is our hottest new Canadian Sales Rep, officially known as the Director of Barters & Garters. Yunus likes cappuccino ice cream, cigarettes, lychee martinis, and listening to the Tiesto remix “Back in Your Head”  in the car.

He is seen here having way too much fun is his Pink Star Low Rise Briefs and matching bandana. 

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Ginch Gonch’s ‘Brief’ Appearance in Ashton Kutcher’s New Movie Spread

Ginch Gonch has had its fair share of celebrity fans, but this summer brought special attention to one big name crotch when Ashton Kutcher, Hollywood’s all-American pretty boy, revealed his Ginch in front of theater audiences across North America in his newest film, Spread.

In the movie, Kutcher plays a guy named Nikki who moved to L.A. with great aspirations, but settles for sleeping his way into a life of luxury supported by an older woman. Luckily for Ginch Gonch, Nikki (Kutcher’s character in the film) is a full-time womanizer, spending half of his screen time dressing and undressing to the enjoyment of young girls and gay men everywhere.

A self-declared fan of the Ginch Gonch line, Kutcher rocked his own personal Tainted Tiger and Pink Monkey underwear in two ‘brief’ but sultry scenes.

For more information on Ginch Gonch, go to

For more information on the movie Spread, go to

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Ginch Gonch on 3Oh!3

The guys from 3Oh!3 are hilarious in their star Ginch Gonch. Check out the vid here:

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