About Ginch Gonch

Live Like a Kid!

Ginch Gonch was born from the rebellion against the dull, colorless underwear endured by most people, and has quickly become one of the fastest growing premium lifestyle brands internationally. It was the first of its kind to successfully combine humor and sexuality with funky, fashion-forward designs, and has completely reinvented the underwear industry through the unconventional ways it sets the trend for the rear end. 

Through its cheeky, outside-of-the box marketing campaigns and sassy names for its products, Ginch Gonch has acquired the reputation of being the brat of the industry. Ginch promotes fun, freedom of expression and diversity through its famous catch phrase “Regardless of your inches we cover you in our Ginches!”. Its “Shiny Heiny”, “Wiener Eater” and “Crotch Rocket” underwear have won the hearts and crotches of millions all over the world who embrace the Ginch Gonch Live Like a Kid! philosophy. 

Bringing fun into bedrooms worldwide, Ginch Gonch can be found in premium department sores and exclusive boutiques in New York City, Chicago, Los Angeles, Miami, Montreal, Tokyo, Paris, Toronto, London, Amsterdam, Berlin, Vancouver, Barcelona, Glasgow, Düsseldorf, Johannesburg, Hong Kong, Singapore, Mexico City, Madrid, Sydney, Milan & many more!

Meet the wieners: 

Naomi Ronn
CEO and Director of Dollars & Sense 

Kathe Plaskin
CFO 

Neil Rohr
Director of Chatter & Flatter, Sales Director (click to email) 

Suzie Passarelli
Director of Temptations & Affiliations, Sales Manager (click to email)

Rebecca Wilkinson
Director of Shmoozing & Carousing, Marketing & PR Director (click to email) 

Eric Bergeron
Director of Doodles & Noodles, Art Director 

Annie Brunet
Director of Squigglies & Wigglies, Designer 

Eddie Jimenez
Director of Information Technology & Human Biology, IT Guy 

Martin Abkiewicz
Director of Digits & Widgets, Accountant

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